Tell people in a short phrase or sentence what you want them to know
or remember about the business. It should conjure up a strong mental
image that will be forever linked with you in their memories.

Choose one that people will relate to and remember. A printer's card
showing camels in a row and stating, “We take the humps out of
problems,” emphasized its service orientation.

A tagline can be as important as your logo since it delivers your most
direct message. It should provide a reassuring message to attract the
customers you can best serve. Once you adopt one, use it constantly.
Have everyone who works with you use it in every business contact
or telephone greeting.

Kinds of Tag Lines

• Statement of purpose, philosophy, or mission statement
• Motto or slogan
• Pledge
• Policy
• Guarantee
• Jingle
• Pun, joke, or play on words
• Relevant quote or aphorism—or a takeoff on one

       Dr. Lynella Grant is an expert on the signals that make up the body
       language of a business. Author of The Business Card Book and
       Stop Looking Like Small Potatoes    http://www.giantpotatoes.com
       Off the Page Press (719) 395-9450