1. A business card is the smallest package your business comes in; make it as good as you and your business are.
   
   
2. A business card is a handshake you leave behind; create an impression they’ll remember each time they see your card.
   
   
3. A business card is a team project, distilled from your vision, the designer’s skill and the printer's craft, all arranged to speak in a meaningful way to your customer.
   
   
4. The life’s work of your business card is to make you memorable and desirable. Both you and the card must work together to create a strong, positive, and consistent impression.
   
   
5. Use your card to build other’s confidence about you and what you do.
   
   
6. Developing your card also helps you invent yourself and highlight what is unique about what you provide.
   
   
7. Your business card is part of a strategy to position yourself in the minds of customers and peers; it is effective when it makes them want to do business with you.
   
   
8. Effective cards are memorable because they are all too rare; invest the interest to make your card as interesting as you are.
   
   
9. Your card will become memorable if you involve both the emotions and the senses; give people a reason to care about you.
   
   
10. A business card can be your most effective marketing tool, but only if you get them into the hands of those who need what you offer.
    
    
11. There are many messages on a card besides the printed words. Eliminate those that undermine your desired image.
    
    
12. Your card should grow and evolve as the business changes.

       Dr. Lynella Grant is an expert on the signals that make up the body
       language of a business. Author of The Business Card Book and
       Stop Looking Like Small Potatoes    http://www.giantpotatoes.com
       Off the Page Press (719) 395-9450