• Arrange elements to follow the natural flow of the eye
• Convey a theme, unifying concept, or coherent image
• Select elements that fit and work together
• Avoid too many typestyles or capital letters
• Use type that is large enough to be read easily
• Create a clear and interesting graphic image
• Avoid being too crowded or too busy; it’s confusing
• Provide plenty of white spac
• Cluster the parts into blocks of information, so you frame
  them with the white space
• Make important things larger

       Dr. Lynella Grant is an expert on the signals that make up the body
       language of a business. Author of The Business Card Book and
       Stop Looking Like Small Potatoes    http://www.giantpotatoes.com
       Off the Page Press (719) 395-9450