Dr. Lynella Grant
Available as part of The Giant Potatoes System
Or it can be purchased separately for $17.95 (+ $5 s&h)
To buy ONLY The Business Card Book by itself,
by credit card or PayPal (shipped to you)
Or it comes included in The System
Weighing in at two pounds, this is the most complete
book about business cards around (500 pages, 250
actual examples). Widely considered the “Bible” on
making your card work harder for you. It was
offered
by Doubleday Business Book Club and the Mac
User’s Book
Club.
Your card is expected to locate customers like a
heat-seeking missile,
then impress the dickens out of them so
they hurry on down and deposit
their money in your hands. At
the same time it acts as a combination of
a brochure,
advertisement, billboard and calling card. Not a small
achievement for a little scrap of paper.
It’s your stand-in when you aren’t present—the
handshake you leave
behind. Your card is often all people have to remember you by. By the
time you create an effective card
for yourself, you’ve also had to figure
out a lot of other things necessary to make your business fly. The
book
takes you through the process of getting there with style.
The Giant Potatoes System provides this widely
respected book in TWO
VERSIONS
1.
Paperback—shipped directly to you
2.
Electronic format—complete text with full-colored
business card examples can be read online
YOU RECEIVE BOTH versions with The System!
Get the Giant Potatoes System for $73.00 (including shipping)
Whether or not you buy the book, consider getting an in-depth
evaluation
of your current card by the Business Card Clinic.
You’ll discover how to make it work harder than it ever has
before.
“Devoting an entire book to the subject of business cards may well strike
you as odd.
Yet the very first thing almost everybody does when they go
into business is get
business cards. I wonder how many millions of dollars
are spent each year on
these little paper rectangles—with no thought given
to making them effective,
making them earn their keep. Here’s a fascinating
book about a taken-for-granted
part of commerce.”
Dan S. Kennedy, Author,
How to Succeed in Business by Breaking
all the Rules
http://www.dankennedy.com
“The giving and taking of business cards has, unfortunately, become a trite
gesture in American business. Your card should be your ambassador,
representing
the quality and type of service you give to your clients. It
should be creative,
provide valuable information and be handled with
the same respect you give
those who receive it.”
Tom Hopkins,
Master Sales Trainer, How to Master the Art of Selling
http://www.tomhopkins.com
See more Testimonials Read a Review
Contents
I—The body language of your business card—discover your
silent ambassador
1. Create potent impressions that establish your identity
2. Decode visible and invisible messages on cards
3. Tell who you are and what you do
4. Build customer confidence with expertise and slogans
5. Display your addresses and telephone numbers—
if you tell them how, they will call
II—Build a better business card—create a silent ambassador
6. Consider the card as a whole
7. Explore other uses for cards and the role of computers
8. Work with design and designers
9. Make choices galore—infinite alternatives
10. Transform your card—step by step assembly and make-overs
11. Extract the best from your printer
III—Put your card to work—make your ambassador shout
12. Get your card out there—sales, networking and trade
shows
13. Organize and follow up with the cards
you receive
14. Launch your card internationally
15. Decode our culture and history through business cards
Show me the rest of The Giant Potatoes
System
Stop Looking Like Small
Potatoes
Outmaneuver the
Bureaucrats
The Business Card
Book
Straight Talk on Yellow
Pages
The Giant Potatoes Club
Some Can’t-Be-Beat Bonuses
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