The limbic system is instinctive—older than language, faster than
thinking. Its not logical, but it does control trust. It also controls
attention and desire. And logic must stand aside until the limbic part
of the brain decides something is trustworthy.Only then does rational
thinking get involved

In primitive times it was constantly alert for danger. Detecting threats
spelled the difference between life and death. That function is still
actively employed today (although the risks are very different).

A person’s limbic system decides in an instant—then doesn’t change
its mind. That part of the brain constantly scans for either of two
things—what it likes (attraction) and, equally important, what it dislikes
or fears. Anything else hardly rates a notice (indifference)—and that
includes almost all information. It has decided from the context before
the words are heard or read.

             It Likes

Curiosity and Novelty
   The unexpected, bizarre or impossible
   Exaggeration (to the point of ridiculous)
   Perplexing and quirky

Challenges to figure out—puzzles, riddles, optical illusions

Fun, silliness, humor, laughter, and slapstick

NOW—what’s present  (since it can’t relate to the future
   or remember the past)

Sexy and Titillating  enough said

Emotional Experiences
   Love, kindness and caring
   Gratitude and appreciation
   Recognition and flattery (prefers that it be sincere)
   Personalization, which is why using a person’s name works so well
   Inspiration that rouses the spirit (often through symbols)
   Good feelings and pleasantries
   Relationships and enjoyable shared experiences

Sensuous—involves all five senses
   (especially smell, which
   is in the brain stem)

Beauty—however they define it
   Grace and elegance
   Eye catching—with color, images and movement

Congruence—all the parts in synch and credible
   Sincere, simple and direct
   Authentic, genuine and consistent

High Energy

             It Doesn’t Like

Boring—same as everyone else

Inconsistency and incoherence (sends sour notes)

Scary or dangerous

Being controlled or manipulated

Being taken for granted

Unpleasantness (offends the senses)

Ugly

Read Woo the limbic mind or all your sales efforts
are wasted