Dr. Lynella Grant
Available as part of The Giant Potatoes System
What makes one business appear competent and successful,
while
another comes across as clueless? Everything a business does—every phone
call, ad, or customer contact—indicates how
well it has
its act together. Even when a business is small, new,
or under-funded, it doesn’t have to come
across as less than
professional.
Discover the many ways a business
unintentionally screams, “I’m Small
Potatoes!” Customers
hesitate to do business with someone unless they
trust them.
This< book shows how to assure that customers have confidence
in what you offer.
By eliminating easily-solved Small Potatoes blunders, any
business
can achieve greater customer confidence, respect, and sales.
No matter who you are, what kind of business you have,
where you live, or
how long you’ve been in business, you will
discover potent, but consistently overlooked, ways to grab the
attention and loyal buyers you want.
You’ll learn what will:
- Move your operation to the next level of profitability
(Chapter 2)
- Send the signals that build the public’s trust and
confidence in
you (Chapter 4)
- Turn customer complaints into big-time cash
(Chapter 10)
- Sidestep common pricing pitfalls, so you don’t
have to be the
cheapest (Chapter 8)
- Jumpstart lagging sales—catch the fish that have been
getting away
(Chapter 4)
- Attract and hold loyal customers who aren’t even tempted
by the competition (Chapter 4)
- Head off money-leaking problems before they get
out of hand
(Chapter 2)
- Erase signs of inexperience or tight money—even if
you’ve got them
(Chapter 2)
- Cut the frustrations of operating a business down to
size (Chapter 3)
- Change the way the public responds to your ads so you stop
throwing
advertising dollars away (Chapter 8)
- Stand out in a crowd of competitors by being the only
one customers
want (Chapter 4)
- Stop spinning your wheels with offensive or ineffective
business
practices (Chapter 10)
- Avoid unintentional errors that doom your sales efforts
(Chapter 3)
- Stop paying for Yellow Page features that don’t do you any
good
(Chapter 8)
Contents
I—Don’t scare the customers—They need to trust
you
1. Looking cheap, careless,
or fly-by-night is dangerous to your survival
2. Wipe out your unintended Small
Potatoes tip-offs
3. Avoid too much “too
muchness”
4. Express your unique business
personality with a customer-pleasing
focus
5. You and your employees are
walking billboards
II—Create a potent,
irresistible, one-of-a-kind identity that grabs
attention
6. Get yourself
remembered as competent and
desirable
7. Send confidence-enhancing
signals when you can’t be there
8. Create
potent, irresistible, distinctive promotional
materials
9. Business cards are the
smallest package your business comes
in
10. Show you run a tight ship through
businesslike practices
11. Make it easy
for people to find you and do business with
you
III—Make technology work tirelessly for
your success
12. Clone
yourself through hard-working computers and
equipment
13. Send and receive
information in a flash with
e-mail
14. Publicize your identity
all over the globe with an effective Web
site
15. Pay attention to your Web
content
16. Make your Internet
presence pay off
Here’s praise by a master who knows how to send
the right signals—
“WOW! I’ve NEVER seen a book like this
before—EVER! Prospects make
snap decisions
about you based on hidden elements. Read this fantastic
book, correct the black holes in your business, and watch the money roll
in. Grab this book NOW! It’s fantastic!”
Joe Vitale,
Master Marketer, Author http://www.mrfire.com
Show me the rest of The Giant Potatoes
System
Stop Looking Like Small
Potatoes
Outmaneuver the
Bureaucrats
The Business Card
Book
Straight Talk on Yellow
Pages
The Giant Potato Club
Some Can’t-Be-Beat Bonuses
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